The theme of the Collection is Recycling. The illustrations and patterns seek to transmit values of environmental care and the reuse of things, giving them a longer life, a second life.

The target audience for these designs are children and young people, modern, dynamic and aware that the future is in the present. The main ideas that guided the conceptualization of the illustrations were: Recycling, the Life Cycle of Things, New Uses and Beauty in Everyday Things.

A Pantone palette was defined as a conditioning factor for the project, with which all the final solutions had to be developed.