Factor Comun Design Agency Website

Factor Comun, a renowned full-service design and communication agency based in Cuba, sought to elevate its online presence and captivate audiences through a new website. The goal was to showcase their wide range of design services, including graphic design, brand identity, interface design, and user experience (UX) design, while reflecting their dedication to creativity, functionality, and client satisfaction.

Specific Objectives:

• Showcase Design Diversity: Highlight the breadth and depth of Factor Comun’s design expertise across various disciplines.
• Visually Captivating Experience: Create an aesthetically pleasing and engaging website that reflects the agency’s creative vision.
• Effective Communication: Clearly convey Factor Comun’s services, portfolio, and unique value proposition.
• Optimal User Experience: Ensure easy navigation, intuitive interactions, and accessibility for all visitors.
• Reflect Professionalism: Establish Factor Comun as a reputable and accomplished design leader in the Cuban market.

Design Approach:

Collaborating closely with the Factor Comun team, a multi-faceted design approach was implemented:

• Information Architecture: Developed a well-structured hierarchy to organize the website’s content and facilitate seamless exploration of services and projects.
• Visual Design: Employed a captivating visual language with high-quality images, subtle animations, and carefully selected typography to create an immersive experience.
• Dedicated Service Sections: Crafted distinct sections for each design discipline, providing in-depth information and showcasing relevant projects.
• Intuitive Navigation: Implemented a clear and user-friendly navigation system, allowing visitors to easily find the information they seek.
• Accessibility: Ensured the website adhered to accessibility standards, making it usable for individuals with disabilities.

Results:

The redesigned Factor Comun website successfully achieved its objectives:

• Enhanced Brand Image: The website now serves as a powerful representation of the agency’s creativity, professionalism, and commitment to design excellence.
• Increased Engagement: Visitors are drawn in by the captivating visuals and stay longer to explore the agency’s services and portfolio.
• Lead Generation: The website’s clear calls to action and contact information have facilitated inquiries from potential clients.
• Industry Recognition: Factor Comun has solidified its position as a leader in the Cuban design landscape, attracting both local and international attention.