Let's bring your vision to life!

Inspiring Your Online Journey

Hi, I’m Martha. I’m a passionate web designer with a decade of experience in graphic design.

I thrive on helping fellow artists elevate their online presence, using my artistic background and technical skills to create captivating and effective websites.

Design Approach

Flexible and User-Focused

Inspired by Design Thinking, my process is adaptable to your unique needs.

I believe in collaboration and close communication to ensure your website reflects your artistic voice and resonates with your audience.

Empathize

Understand your goals, target audience, and the unique value you offer.

Define

Clearly articulate your website’s purpose and identify the key problems we need to solve.

Ideate

Brainstorm creative solutions and explore different design possibilities.

Prototype

Create interactive mockups to visualize the website’s structure and functionality.

Test

Gather feedback, iterate on the design, and ensure a seamless user experience across different devices.

Foundations

Art & Technology

My background in both visual communication design and traditional art gives me a unique perspective. I blend artistic vision with technical expertise to create websites that are both beautiful and functional.

2014

Bachelor of Arts - Visual Communication Design

Focus on:

Emphasis on both aesthetics and usability.

2009

Bachelor of Fine Arts

Immersed in:

My specialization in wood engraving (xylography) adds a unique textural element to my work.

Profile

From Art Studios to Digital Spaces

Senior UI/UX Design Lead with 9+ years of experience in building digital experiences and corporate identity systems. Combines 5 years of hands-on UI/UX design and no-code development (WordPress, Webflow) with 7 years of proven mentorship and leadership as a University Professor. Passionate about driving creative vision, building robust Design Systems, and leveraging AI-powered workflows (Midjourney, Relume) to deliver excellence.

Explore my complete work history

2017 – 2021 | Cuba – Spain

Web Designer

2016 – 2017 | China

Lead Graphic Designer

Led the development of the IUNKE brand identity and packaging system.

Successfully implemented agile work processes, improving project efficiency and collaboration.

2014 – 2016 | Cuba

Graphic Designer

Designed promotional materials (posters, brochures, invitations) for cultural events and exhibitions hosted by the Spanish Embassy’s Cultural Department.

Focused on showcasing contemporary Cuban and Spanish art to diverse audiences.

2014 – 2021 | Cuba

University Professor

Taught undergraduate courses in Editorial Design, User Interface (UI) Design, Illustration, User Flows & Tasks, and Corporate Identity at the Higher Institute of Design, University of Havana.

Mentored and guided students in developing their design skills and portfolios.

2021 – 2023 | Spain

UX/UI Designer

2023 – 2024 | USA-Spain

Digital Marketing Specialist

2024 – Present | Spain

Sales & Digital Marketing Specialist (Omnichannel)

Skills & Toolkit

Design Tools with the Perspective of and Artist

Web Design

Branding

UX/UI Design

Design Systems / Layout

No-Code Development

Wireframing / Prototyping

AI-powered workflows

Digital Marketing

Figma

UX/UI Design & Prototype

Adobe

Projects Mockups Creation, Vectorial Illustrations, Layout and Editorial Design

Affinity S

Photo Editing, Illustration, Editorial & Graphic Design

Procreate

Digital Artwork & Animation

WordPress

Content Management System and No-Code Development

MS 365

Create, Edit, and Share Documents, Spreadsheets, Presentations, & Emails

Elementor

Website’s Visual & Interactive Design

Notion

Content Creation & Project Management