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Let's bring your vision to life!

Inspiring Your Online Journey

Hi, I’m Martha. I’m a passionate web designer with a decade of experience in graphic design.

I thrive on helping fellow artists elevate their online presence, using my artistic background and technical skills to create captivating and effective websites.

Explore my process

My Design Approach

Flexible and User-Focused

Inspired by Design Thinking, my process is adaptable to your unique needs.

I believe in collaboration and close communication to ensure your website reflects your artistic voice and resonates with your audience.

Explore Some Examples

Empathize

Understand your goals, target audience, and the unique value you offer.

Define

Clearly articulate your website’s purpose and identify the key problems we need to solve.

Ideate

Brainstorm creative solutions and explore different design possibilities.

Prototype

Create interactive mockups to visualize the website’s structure and functionality.

Test

Gather feedback, iterate on the design, and ensure a seamless user experience across different devices.

My Design Foundations

Art & Technology

My background in both visual communication design and traditional art gives me a unique perspective. I blend artistic vision with technical expertise to create websites that are both beautiful and functional.

2014

Bachelor of Arts - Visual Communication Design

Focus on:
  • Corporate identity
  • User Interface and Experience design (UX/UI)
  • Editorial Design
  • Illustration
Emphasis on both aesthetics and usability.

2009

Bachelor of Fine Arts

Immersed in:
  • Art history
  • Art theory
  • Painting
  • Traditional printmaking
My specialization in wood engraving (xylography) adds a unique textural element to my work.

Experience

From Art Studios to Digital Spaces

Web Designer with experience creating websites, branding, and digital marketing strategies for artists and businesses.

2016 – Present

Lead Designer & Consultant

  • Crafting bespoke websites and brand identities for artists and businesses, translating creative visions into user-friendly and visually stunning online platforms.
  • Developing impactful digital strategies that enhance visibility and engagement, leveraging expertise in social media marketing and content creation to help clients connect with their target audience.
  • Managing the online stores Xǐ Store and Ma Chérie Zaragoza, leading the digital strategy, content creation, customer service, marketing campaigns, and online and offline inventory management to optimize user experience and maximize sales.

Explore my complete work history

2017 – 2021 | Cuba – Spain

UX/UI Designer

  • Defined visual and editorial guidelines, creating content and illustrations for Factor Comun Design Agency.
  • Analyzed trends and managed iterative workflows.
  • Style guide design and corporate identity.

2016 – 2017 | China

Lead Graphic Designer

Led the development of the IUNKE brand identity and packaging system.

Successfully implemented agile work processes, improving project efficiency and collaboration.

2014 – 2016 | Cuba

Graphic Designer

Designed promotional materials (posters, brochures, invitations) for cultural events and exhibitions hosted by the Spanish Embassy’s Cultural Department.

Focused on showcasing contemporary Cuban and Spanish art to diverse audiences.

2014 – 2021 | Cuba

University Professor

Taught undergraduate courses in Editorial Design, User Interface (UI) Design, Illustration, User Flows & Tasks, and Corporate Identity at the Higher Institute of Design, University of Havana.

Mentored and guided students in developing their design skills and portfolios.

2021 – 2023 | Spain

UX/UI Designer

  • Designed websites for diverse clients in education, mining, and translation services using Figma and Adobe XD for wireframing and prototyping, and WordPress/Elementor for no-code development.

2023 – 2024 | USA-Spain

Social Content Designer

  • Developed graphic materials and managed visual identity for brand promotion on digital platforms.

2024 – Present | Spain

Web Designer at Xi Store

  • Managing the online store Xi Store, leading the digital strategy, content creation, customer service and marketing campaigns.

Skills & Toolkit

Design Tools with the Perspective of and Artist

Web Design
Branding
UX/UI Desing
Graphic Design / Layout
Social Media
Wireframing / Prototyping
Digital Illustation
No-Code Development
Content Creations
figma-icon

UX/UI Design & Prototype

Adobe_Creative_Cloud

Projects Mockups Creation, Vectorial Illustrations, Layout and Editorial Design

affinity-designer-icon

Photo Editing, Illustration, Editorial & Graphic Design

Digital Artwork & Animation

wordpress-icon

Content Management System and No-Code Development

Microsoft_365

Create, Edit, and Share Documents, Spreadsheets, Presentations, & Emails

elementor-icon

Website’s Visual & Interactive Design

notion-icon

Content Creation & Project Management

Let's Collaborate

Unlock the Potential of Your Digital Presence

Whether you’re starting a new project or seeking guidance, we’re ready to navigate the creative journey together.

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