The theme of the Collection is the SAMIS, a Lapland Tribe. The illustrations and patterns to be designed seek to convey the traditional and family values of this culture.

The target audience for these designs are children and young people. The main ideas that guided the conceptualization of the illustrations were: Family, United People, Sharing Everything, Hugs, Home as Shelter and Warmth, Nature as the main Wealth.

A Pantone palette was defined as a conditioning factor for the project, with which all the final solutions had to be developed.